ALFA MITO & GIULIETTA KEEP THEIR COOL IN THE SNOW WITH INTELLIGENT ALL-WEATHER CONTROL

While snow continues to hamper thousands of driver journeys across the UK, the Alfa MiTo and Giulietta models are keeping their cool, thanks to Alfa's innovative D.N.A. system, which features an All-Weather driving mode for tackling some of the most wintery road conditions.

The intelligent Vehicle Dynamic Control is fitted on both Alfa MiTo and Giulietta ranges with drivers able to select from 'D' (Dynamic), 'N' (Natural) and 'A' (All-Weather) driving modes at the simple flick of a switch.

In All-Weather mode, the ASR (Anti Slip Regulation) system continuously monitors tyre grip, the car's yaw and the steering angle. When required, the system decreases the throttle opening and applies the brakes to individual wheels to maintain stability.  At the same time the VDC (Vehicle Dynamic Control) system becomes more intrusive, ideal for situations where wheels are on both snow and tarmac, a Mµ-Split control function enables the car to find traction and control simultaneously on two completely different road conditions. This all works in conjunction with the DST (Dynamic Steering Torque) feature that provides steering torque movements to prompt natural correction of oversteer. Finally, Hydraulic Brake Assistance also increases braking pressure, therefore reducing braking distances in an emergency.

Damien Dally, Head of Brand, Alfa Romeo UK said; 'Innovations such as the Alfa D.N.A. system help make Alfa Giulietta one of the safest models in its class with a 5-star Euro NCAP rating including an 86% score in the Safety Assist category. We think it's a great choice all year round, but it's also the smart choice in these tough winter months when drivers rely more on their vehicle's technology to keep them safe and in control.'

Customers who brave the conditions in the last few days of January to take out an 'All-Weather' test-drive can currently benefit from 5 Years Warranty*, £2,000 Alfa Romeo deposit contribution** and 5.5% APR across the Giulietta range.  As an extra incentive customers can benefit from an additional £500^ on any new Alfa Giulietta registered before 31 January 2013.

For full terms and conditions or for more information on Alfa Romeo visit http://www.alfaromeo.co.uk

EDITORS NOTES

*The 5 year warranty consists of 36 months' unlimited mileage warranty (incl.24 months' Pan European warranty) plus an additional warranty of 24 months' or 100,000 miles, (from date of initial registration) whichever comes first, excluding wear and tear items on retail sales only. Offer advertised on the 5 years warranty terms and conditions apply and is subject to exclusions.

**£2000 Alfa Romeo Deposit Contribution is only available on PCP and is valid from 1 January - 31 March 2013 on the Alfa Giulietta range. Participating dealers only. Terms & Conditions apply and are subject to exclusions.

^Additional £500 incl. VAT at 20% is valid on all new Alfa Giulietta versions ordered between 23 - 31 January 2013. The £500 incl. VAT is over & above all current advertised retail offers during this period. Vehicles must be registered by 31 January 2013 & the offer can be used in-conjunction with PCP, HP or a cash purchase.  Retail Sales only, excludes Fleet & Personal Contract Hire. Terms & conditions apply.

ENDS

For more information contact:

Greg Cartwright on 020 8541 3434 or email greg@performancepr.co.uk

Head office contact: Anna Angelini, PR Manager, Alfa Romeo UK on 01753 571717 or emailanna.angelini@alfaromeo.com  or Peter Newton, PR Director, Fiat Group Automobiles UK Ltd on 01753 511431 or email peter.newton@fiat.com