19 June 2017

ALFA ROMEO PARTNERS WITH BRITISH TAILOR HAWES & CURTIS TO CREATE CUTTING EDGE HIGH PERFORMANCE SUIT

  • Alfa Romeo's Giulietta has inspired Hawes & Curtis to create the tailor's first ‘all-weather' high-performance concept suit
  • Suit features the finest Italian wool combined with subtle mesh lining for water resistant and breathable effect
  • Pieces inspired by Alfa Romeo Giulietta unique D.N.A driving mode selector with all-weather option and signature design features including honeycomb grille and red contrast stitching
  • Video of creation of the concept suit and shirt here: youtube.com/watch?v=KQ_Xtzrh0hM

Italian automotive marque Alfa Romeo has partnered with British tailor Hawes & Curtis of Jermyn St, London to produce a tailor's first all-weather suit, the perfect style solution for a ‘heat-wave' or rainy day.

This innovative and fashion-forward concept suit takes inspiration from the automaker's renowned Italian heritage and the marque's Alfa Giulietta design and technology, combining to showcase the perfect balance of innovation and fashionable design.

Inspiration behind the exterior of the high-performance suit stemmed from the Giulietta's unique D.N.A driving mode selector, which allows drivers to seamlessly adapt the car's driving capability to handle all weather conditions, just like the suit itself.

Applying that notion to the suit required integration of a luxurious Italian wool - taken from Hawes & Curtis' 1913 premium collection made in Italy - combined with a water resistant finish applied to the fabric itself. Moreover, for even greater comfort, mesh lining inside the suit regulates the warmth of the body ensuring the wearer could sport the luxury ensemble during a UK ‘heat-wave' or thundery downpour.

Inside the suit the Giulietta's distinctive, standout design features are clearly on show thanks to the delicate inclusion of a honeycomb grille mesh lining, a bespoke print on the sleeve lining and the stylish red contrast stitching.

Designed to meet the needs of the modern professional, Hawes & Curtis models donned the Italian-made suit and the custom made women's shirt for a photo shoot in central London, with Canary Wharf as the backdrop.

Completing the high-end, bespoke look was an array of essential Giulietta accessories all complete with Alfa Romeo's iconic logo: tie, pocket square, cufflinks, lapel pin and tie slide.

The women's shirt featured the fluid lines of the car which was echoed in the soft curvatures on the collar and bib. The characteristic red highlights along the bumper and interior upholstery were also reflected in the contrast stitching on the bib, the trim inside the collar and the metallic buttons.

Hawes & Curtis designer, Kate Regan said about the project: "The limited edition pieces are inspired by the Giulietta's refined design features and performance. Beautiful details such as the fluid lines of the car and the characteristic red highlights along the interior upholstery are echoed in the garments. I designed the items having in mind the corporate professionals who appreciate sleek design, attention to detail and impeccable quality."

To find out more about the partnership visit: www.alfaromeo.co.uk/hawes-and-curtis

To find out more about on the Alfa Romeo range, visit www.alfaromeo.co.uk or to locate your nearest Alfa Romeo dealer visit www.alfaromeo.co.uk/find-a-dealer

EDITORS NOTES

About Hawes & Curtis

Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value. These values are now synonymous with the Hawes & Curtis name.

A Jermyn Street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and is known for having introduced the backless evening waistcoat and the Windsor collar.

Hawes & Curtis currently has more than 20 stores in the UK as well as a store in Germany. Hawes & Curtis' flagship store remains in the heart of London on Jermyn Street, famous for its resident shirtmakers.

- ENDS -

Alfa Romeo Press Office Contacts:

Kate Saxton - PR Director +44 (0)1753 519592 kate.saxton@fcagroup.com
Krystyna Perry - PR Manager +44 (0)1753 519383 krystyna.perry@fcagroup.com
Catrina Adams - PR Officer +44 (0) 1753 519551 catrina.adams@fcagroup.com

 

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