ALFA ROMEO “PULSE” EVENT SETS HEARTS RACING WITH TEMPTING ALFA ROMEO MITO AND GIULIETTA FINANCE OFFERS

• Two new models added to the Alfa Romeo MiTo range in 2015

• With prices starting at £12,670 for the Alfa Romeo MiTo Progression and £14,870 for the Alfa Romeo Junior

• Until the 31st March the Alfa Romeo Pulse Event offers up to £2,000 deposit contribution on MiTo and up to £2,750 on Giulietta

The dream of owning a new Alfa Romeo is more attainable than ever thanks to the Alfa Romeo Pulse Event where deposit contributions of up to £2,750 on selected Alfa Romeo models are available. The Alfa Romeo Pulse Event, which runs until March 31 2015, offers a deposit contribution of up to £2,750 and 0% financing (APR Representative) for Hire Purchase customers on Alfa Romeo Giulietta models. A 40% deposit is required to avail of this special three-year HP agreement and terms and conditions apply.

The Alfa Romeo MiTo is available with a deposit contribution of up to £1,000 on certain models and 0% APR Representative Hire Purchase finance for all versions. With no deposit to pay and 0% finance over three years, the Alfa Romeo Pulse Event makes it easier than ever to afford a new Alfa Romeo MiTo. Other offers in the Alfa Romeo Pulse Event include a £1,750 deposit contribution and payments of just £149 (7.6% APR Representative) for PCP customers wishing to drive an Alfa Romeo MiTo 1.4 78hp Progression. A £1,949 deposit is required, an optional final payment of £3,891 and the agreement is for 48 months.

The newest model to join the range, the new Alfa Romeo Giulietta Sprint, is available with Special Paint at £510, with a £750 deposit contribution and low monthly PCP payments of £239 (0% APR Representative) for 48 months. A deposit of £2,219 is required, an optional final payment of £6798 and terms and conditions apply.

More information on these offers is available from www.alfaromeo.co.uk or by searching for ‘Alfa Romeo Promotions'.

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Notes to editors

The Alfa Romeo 2015 Range

Several new models join the Alfa Romeo range for 2015. The Alfa Romeo MiTo range grows to include a new entry-level Progression trim level which is offered with a choice of engines, including the insurance-friendly 78hp 1.4-litre engine priced from £12,670 OTR. Standard equipment includes air conditioning; a Uconnect^TM five-inch colour touch screen infotainment system with Bluetooth® and 15-inch alloy wheels. The Alfa Romeo MiTo Junior is powered by the 0.9-litre TwinAir 105hp turbo petrol engine or 1.3-litre JTDM-2 85hp turbo-diesel and is priced from £14,870 OTR and £15,415 OTR respectively. In addition to the equipment fitted to the Progression, the Junior benefits from 17-inch alloy wheels with a brilliant white finish with matching door mirror caps and a distinctive new "Junior" boot decal. The Alfa Romeo Giulietta range grows to include the new Sprint model, which was introduced to commemorate 60th anniversary of original Giulietta Sprint. The new model features bespoke "Sprint" wing badges, "Sprint" logos embroidered in the headrests, sporty detailing and unique 17-inch wheels. Powered by a new 150hp 1.4 MultiAir Turbo Petrol engine, exclusive for the Sprint, the latest edition to the Alfa Romeo Giulietta range is priced from £20,490 OTR.

Alfa Romeo Pulse Event

Hire Purchase:

Promotion available on new MiTo and Giulietta models ordered and registered between the 16th February and the 31st March 2015. The Alfa Romeo MiTo is available with £750 deposit contribution on all versions or £1,000 on stock with limited availability. The Alfa Romeo Giulietta is available with £2,500 deposit contribution on all versions (excludes Business Edition) or £2,750 on stock with limited availability. 0% APR Representative Hire Purchase available up to a three-year term with 40% customer deposit required for Giulietta. 0% APR Representative Hire Purchase and nil deposit for up to a 3 year term for MiTo. Promotion available in conjunction with Alfa Romeo HP only. Retail Sales only. Excludes Fleet & Personal Contract Hire.

Preferenza PCP:

Promotion available on new MiTo and Giulietta models ordered and registered between the 16th February and the 31st March 2015. The Alfa Romeo MiTo is available with £1,750 deposit contribution on all versions or £2,000 on stock with limited availability. Giulietta Sprint available on PCP with £750 deposit contribution. All other Giulietta versions are available on with £2,500 deposit contribution or £2,750 on stock with limited availability (excludes Business Edition). Promotion available in conjunction with the Alfa Romeo Preferenza PCP. Retail Sales only. Excludes Fleet & Personal Contract Hire.

Alfa Romeo Press Office Contacts:

Conor Twomey - PR Manager +44 (0)1753 519403 conor.twomey@fiat.com
Puneet Joshi - PR Officer +44 (0)1753 519591 puneet.joshi@fiat.com