ALFA ROMEO - THE EVENT

Alfa Romeo dealerships across the UK are enjoying a busy 11 days as they launched The Red 11 Event, running from the 17-27 February.

The Red 11 Event - 11 being chosen as the number synonymous with Alfa Romeo, having won the famous Mille Miglia endurance race 11 times - is an opportunity for customers to get into the driving seat of the latest Alfa Romeo models, including the executive Alfa 159, all-new Alfa Giulietta and sporty compact Alfa MiTo.

In addition to tempting finance packages, visitors who order a new Alfa during the 11 day promotion will receive an added bonus of a free 'Alfa lifestyle' inspired reward, befitting the marque's core brand values. These include, for the sporty individual, a stylish Alfa Romeo mountain bike, chic Mr and Mrs Smith boutique hotel vouchers for the passionate driver, an iPod Touch for the technology minded individual, and of course for the petrol-head, an Alfa Romeo driving experience designed to demonstrate the racing DNA that's present in every Alfa Romeo car.

Head of Brand at Alfa Romeo UK, Damien Dally said: "The Red 11 Event aims to communicate the Alfa Romeo brand to both new and existing customers. It's an open-arms invitation to meet us, talk to us and to see what we have to offer, as well as a fantastic way to meet like-minded people.

"Alfa Romeo values customers, and by incentivising orders over the event period we are sustaining our standing as a premium brand that rewards its customers with products that appeal to their lifestyles."

Alfa Romeo, The Red 11 Event began on Thursday 17 February and for more information or to book a test drive at your local dealership visit www.alfaromeo.co.uk.

ENDS

For further information please contact:     

Phil Hawkins or Robin Clementson at Performance PR on 0208 541 3434 or phil@performancepr.com

Head office contacts:

Ross Milton, Press Officer on 01753 571717 or email ross.milton@alfaromeo.com or Anna Angelini, PR Manager, Alfa Romeo UK on 01753 571717 or email anna.angelini@alfaromeo.com or Peter Newton, PR Director, Fiat Group Automobiles UK Ltd on 01753 511431 or email peter.newton@fiat.com