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04 Feb 2010

MITO DESTROYS SPACE INVADERS ON TV RETURN

In a visual twist on the classic Space Invaders arcade game, Alfa Romeo returns to television screens on Friday February 12 to launch its new MiTo MultiAir models.

MITO DESTROYS SPACE INVADERS ON TV RETURN

In a visual twist on the classic Space Invaders arcade game, Alfa Romeoreturns to television screens on Friday February 12 to launch its new MiTo MultiAir models.

The Italian sporting marque’s latest advert has been created to promote its innovative MultiAir engine line-up, which promises increased fuel economy and lower CO2 emissions while considerably enhancing performance.

The intergalactic ‘fix’ of retro-gaming sees an Alfa MiTo skilfully eliminating the ‘invaders’ – which in this case are fuel pumps and toxic barrels – with lasers fired from its headlights.

The MultiAir range introduces the 1.4-litre 135 bhp Alfa MiTo Lusso and Veloce as well as the 170 bhp 1.4 Alfa MiTo Cloverleaf model complete with active suspension. All versions include Start&Stop technology.

Capable of reaching 62mph from a standing start in just 7.5 seconds, the range-topping Alfa MiTo Cloverleaf has a top speed of 136mph and a striking combined cycle official fuel economy figure of 47.1 mpg. These high-tech MultiAir engines also produce amongst the lowest CO2 levels of all Alfa MiTo petrol models.

Prices for the Alfa MiTo MultiAir models start at £15,165 through to £17,895 for the top-of-the-range Cloverleaf. To find out more about MiTo MultiAir and the full Alfa Romeo range please visit www.alfaromeo.co.uk

ENDS

For further information please contact:

Suzanne Tennant, Robin Clementson or Andy Francis at Performance PR on 0208 541 3434 or suzanne@performancepr.com

Head office contacts:

Ross Milton, Press Officer on 01753 571717 or email ross.milton@alfaromeo.com or Anna Angelini, PR Manager, Alfa Romeo UK on 01753 571717 or email anna.angelini@alfaromeo.com or Peter Newton, PR Director, Fiat Group Automobiles UK Ltd on 01753 511431 or email peter.newton@fiat.com

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