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25 Feb 2009

RACE ONLINE TO WIN STUNNING NEW ALFA MITO

Fancy a spot of competition driving - Then log onto www.mymitorally.co.uk and race the sporty, compact Alfa MiTo at 10 different venues on 10 different web sites to score a best overall time and the chance to win a head-turning Alfa MiTo worth almost £12,000.

RACE ONLINE TO WIN STUNNING NEW ALFA  MITO

Fancy a spot of competition driving?  Then log onto www.mymitorally.co.uk and race the sporty, compact Alfa MiTo at 10 different venues on 10 different web sites to score a best overall time and the chance to win a head-turning Alfa MiTo worth almost £12,000.

The iconic Italian sporting car manufacturer has created this fun, and potentially addictive, online rally driving game to emphasise the vast array of technology on board the Alfa MiTo, including its supercar DNA (Dynamic, Normal and All Weather) system that alters its dynamic characteristics to suit driving conditions.

With 10 fun and challenging rally stages on 10 different web sites, web visitors can put the Alfa MiTo’s DNA system to the test on different surfaces from the urban streets of London to quiet twisting country lanes. You can even set a time and challenge your friends to beat it!

Over the nine week duration of the promotion, top racers will be on-track to win one of 90 iPod touch units or one of 180 iPod nanos, and at the end of each week, those talented enough to reach the top of the national leaderboard will receive an equally addictive Nintendo Wii.

However the ultimate prize changes the game from virtual into actual reality, with the overall winner jumping into a stylish and powerful Alfa MiTo 1.4 16V Lusso worth £11,936.00.  Log on for details.

Until Friday 10 April, MyMiToRally fans can keep logging on to set a fast time and then try to better their score by picking up fuel, turbo-boosts and repairs as they race.

- ends -

FOR FURTHER INFORMATION

Head office contacts: Ross Milton, PR Officer, Alfa Romeo UKon 01753 519 373 or ross.milton@alfaromeo.com, Anna Angelini, PR Manager, Alfa Romeo UKon
01753 571717 or anna.angelini@alfaromeo.com or Peter Newton, PR Director,
Fiat Group Automobiles UK Ltd 01753 511431 or peter.newton@fiat.com

This press release and images are also available on www.alfaromeo4media.co.uk and www.newspress.co.uk

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